Allan Diel Caranguian
SEO Specialist · Content & Search Strategy
Professional Summary
SEO Specialist with 5+ years across agency and in-house work — much of it for law firms, nonprofits, and professional-services brands competing in YMYL niches. Full-stack search: keyword and competitor research, content strategy and writing, on-page and technical optimization, link building, local SEO, and reporting leadership teams actually read. WordPress-native with daily publishing experience; comfortable across Squarespace, Webflow, Weebly, and Hostinger. Available now for full-time remote roles, with working overlap across US, AU, and NZ time zones.
Professional Experience
5 Borough Communications · Senior SEO Specialist
Jul 2022 — 2026 · Remote (US agency)- Led SEO for agency clients across legal, nonprofit, professional services, public relations, and community-focused industries.
- Served as account specialist for the Latin American & Caribbean Counsel Association (LA&CCA), owning its SEO content writing and social media management — every article on la-cca.org/news.
- Owned the news section for Counsel for Justice (CFJ), the charitable arm of the Los Angeles County Bar Association; client roster also included Castro Merchants Association and Friends of LA.
- Developed end-to-end SEO strategies per client: keyword and competitor research, SERP review, and content-gap analysis.
- Optimized pages, blog posts, landing pages, newsletters, metadata, headings, internal links, and image alt text; implemented directly in WordPress and Squarespace.
- Diagnosed and recovered a blog cluster hit by Google's September 2023 Helpful Content Update; re-audited through the March 2024 Core Update, restoring traffic and creating the team's algorithm-triage playbook.
- Built performance reports and strategic recommendations presented to client leadership teams.
Virtudesk · SEO Blog Content Writer
May 2022 — May 2024 · Remote- Wrote SEO-focused blog articles supporting organic visibility and lead generation — topic research, keyword integration, and search-intent alignment.
- Crafted optimized headings, meta descriptions, and internal links; revised content for readability and brand consistency.
- Managed multiple concurrent content projects to deadline in a remote, cross-functional team.
StarTechUp · SEO Specialist / Link Building Assistant
Mar 2021 — May 2022 · Remote- Ran link-building research, prospecting, and outreach preparation to strengthen domain authority.
- Identified and qualified relevant websites, directories, and outreach opportunities against campaign criteria.
- Maintained campaign databases and reports; assisted with competitor backlink analysis.
Selected Published Work
Latin American & Caribbean Counsel Association — all articles at la-cca.org/news (legal thought leadership for attorneys and corporate counsel)
Counsel for Justice — all updates at counselforjustice.org/news (program features and event coverage for LA's legal community)
Virtudesk — SEO articles on myvirtudesk.com/blog, including "9 Tips on How to Do SEO for Medical Websites" and "12 Competitive SEO Content Writing Tips"
Technical Skills
SEO & Analytics: SEMrush, Ahrefs, Google Search Console, Google Analytics, Surfer SEO, Yoast SEO, Frase.io, Muck Rack
CMS & Web: WordPress, Squarespace, Webflow, Weebly, Hostinger
Marketing: Mailchimp, Constant Contact, Canva, HubSpot CRM
Project Management: Asana, ClickUp, Monday.com, Trello
AI Tools: Claude, ChatGPT (research and drafting, human-verified before publish)
Collaboration: Google Workspace, Microsoft Office, Notion, Slack, Zoom, RingCentral
Education
Bachelor of Science in Accountancy
2009 — 2014
Key Strengths
Written & verbal communication · Organization · Attention to detail · Time management · Independent remote work · Adaptability