I help brands get found — and chosen — on search.

The Problem

Several established blog articles began steadily losing organic traffic, and the decline had already been running for a month — long enough to start dragging down rankings across the site. Nothing obvious had changed on the pages themselves.

What I Did

• Compiled a full inventory of every affected URL and mapped the traffic drop against a shared timeline.
• Traced the drop to Google's September 2023 Helpful Content Update — the dates aligned across the whole cluster.
• Audited each article against Google's helpful-content guidelines: search intent, depth, first-hand value, and thin sections.
• Rewrote and re-optimized the affected posts to comply — restructured content, sharpened intent match, and cut filler.
• When the March 2024 Core Update rolled out — folding the helpful-content system into Google's core algorithm — re-audited the cluster and updated the articles to comply with both updates, just to be sure the recovery would hold.

The Result

Over the following months, traffic to the updated articles recovered, and rankings stabilized. The affected-URL inventory became the team's repeatable playbook for triaging future algorithm updates instead of guessing.

The Problem

A client had invested in 72 blog posts — and was still nearly invisible in search. Traffic and search visibility checks showed the content was earning almost nothing back.

What I Did

• Ran a full site audit. Findings: every one of the 72 posts was missing an H1 tag, on-page optimization was absent, the homepage had no clear calls-to-action, and internal links were misplaced throughout.
• Prioritized and corrected all of it in two weeks — proper H1s and heading structure, optimized titles and metadata, rebuilt internal linking, and clear homepage CTAs.

The Result

Two months on, the site is steadily gaining traction — impressions and rankings climbing month over month as Google re-crawls the corrected pages. The existing content is finally doing the job it was paid for.